Following the successful indoor debut at the Spanish Basketball Cup final and duplicating that accomplishment at the Liga Endesa Final Playoff, StairMedia took the leap into football premiering at Wembley Stadium for the Semi-Finals of The Emirates FA Cup, the oldest national football competition in the world.

During the Arsenal-Manchester City clash on Saturday July 18th and the Manchester United-Chelsea match on Sunday 19th the stairs at Wembley Stadium came alive through the revolutionary dynamic advertising system patented worldwide by StairMedia for LED mounts.
The tournament’s sponsor branding as well as the official FA Cup logo were projected onto the first steps of the main stand and could be seen not only in the stadium itself, though the matches took place behind closed doors with no fans to prevent the further spread of Covid-19, but also on TV.
The Emirates FA Cup final contested by Arsenal and Chelsea on August 1st had an estimated audience of over a billion viewers worldwide, indisputably the best showcase for StairMedia’s football baptism.
The Emirates FA Cup winning team is the official champion of the Football Association Challenge Cup, an annual knockout football competition in men’s domestic English football. First played during the 1871–72 season, it is the oldest national football competition in the world, organised by and named after The Football Association.

The competition is open to any eligible club down to Level 10 of the English football league system, though certain requirements must be met.

Arsenal is the most successful team with 14 titles, followed by Manchester United (12) and by Chelsea and Tottenham Hotspur (8 each). Wanderers Football Club was the first team to lift the FA Cup Trophy

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