MILWAUKEE BUCKS AND STAIRMEDIA SET A NEW STANDARD IN SPORTS ADVERTISING INNOVATION
StairMedia is proud to announce that Fiserv Forum, home of the Milwaukee Bucks, has become the first arena in the United States to implement our exclusive digital staircase signage technology.
During a press conference in Milwaukee, two digital staircases—located between Sections 116-117 and 117-118 of the arena’s lower bowl—were officially unveiled. These once-overlooked spaces have been transformed with high-resolution LED panels seamlessly integrated into each riser, creating animated vertical displays that captivate fans in the arena and reach audiences watching on TV.
This system not only elevates the visual experience on game day but also delivers significant value for brands and sponsors. Studies have shown that combining StairMedia signage with traditional in-venue screens can increase advertising visibility by up to 25%.
With this installation, Fiserv Forum joins a select group of global venues already featuring StairMedia technology, including Etihad Stadium, Corona Stadium, and Fernando Buesa Arena. In each location, Nielsen tracking has confirmed high audience attention and brand recall, underscoring the impact of our solution.
For StairMedia, this project is a milestone in our mission to redefine venue advertising spaces, providing teams, brands, and fans with an immersive experience that blends creativity, technology, and strategic visibility.
