MANCHESTER CITY HAS TODAY ANNOUNCED A NEW PARTNERSHIP
StairMedia is a technology company that provides innovative LED technology systems to enable advertising on staircase steps within sports venues.
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SPAIN’S STAIR MEDIA, PROTAGONIST OF THE FA CUP
A Spanish company revolutionizes the Emirates FA Cup
with its dynamic advertising system
July, 2020
STAIRMEDIA, a Spanish firm based in Madrid, debuted this past weekend during the FA Cup semifinals, the oldest football competition in the world.
Proposing a new way to capitalize the stairway spaces in sports venues, STAIRMEDIA represents an innovative option to advertise sponsors and brands, catching the eye of the public in the venue and more importantly the audience in the TV transmission.
The company covered the Arsenal vs Manchester City match (Saturday) and the Manchester United vs Chelsea match (Sunday), bringing the iconic Wembley Stadium stairs to life.
Manchester United vs Chelsea match at Wembley Stadium
Through its revolutionary dynamic advertising system, which holds the global patent, STAIRMEDIA generated images of brand advertisements on LED displays positioned on the main steps of the stadium’s side vomitories. Other images were also shown, enhancing and adding color to a sporting
spectacle with a potential audience of 1 billion people worldwide.
AMAZING DEBUT IN THE KING’S CUP BASKETBALL
StairMedia is transforming the stairs at Martin Carpena Arena into vibrant and engaging spaces
July, 2020
Debut in the King’s Cup Basketball the Spanish company premiered this innovative advertising system last February at the King’s Cup basketball final, held at the Martín Carpena in Málaga. Following its success, the ACB renewed its partnership with STAIRMEDIA for the Liga Endesa final 12, which took place last June at the Fuente de San Luis Pavilion in Valencia.
The design of the dynamic advertising system is intended not only for spectators present at sports venues—such as arenas, stadiums, or courts—but also for television audiences. This cutting-edge technology offers high image resolution and is specifically designed so that the LEDs used for the images can be easily fitted to the steps of any sports facility.
STAIRMEDIA’s technology is highly effective for emergency situations in sports venues. The LEDs are fully resistant to impacts and the effects of rain and weather. The hardware developed by STAIRMEDIA distributes advertising and creative content along the nine sections of stairs close to the playing field, featuring the main sponsor of the competition.
Additionally, the interconnected LED banner system customizes creative content specifically for each brand.
STAIRMEDIA explains that the comprehensive system is also applicable in emergency situations within sports venues. Its software, connected to the security control center, allows for easy visibility of emergency exits in case of evacuation.
STAIRS WITH A LIFE OF THEIR OWN
StairMedia has entered the market with a technology that promises to revolutionize the sports advertising business
July, 2020
After four years of development, STAIRMEDIA has launched a technology that promises to revolutionize the sports advertising business by installing LED screens on the stairs of any type of stadium.
The founders, Rafael Coto and David Boja, explain that this is a highly innovative support system in which they have invested significant sums of money over the past few years. “The system is equipped with durable and certified materials that allow for the viewing of a single large screen through the installation of small screens on each step. We have obtained four worldwide patents,” said the two entrepreneurs, who have extensive experience in the industry. Boja is the director of Light Sound Group, a company that develops audiovisual projects for major brands and, together with Soto, runs the television production company Crazy4Fun.
After debuting at the Copa del Rey basketball tournament earlier this year, the company expects to generate €100 million in revenue.
STAIRMEDIA debuted earlier this year at the Copa del Rey basketball final, held in Málaga, and repeated in June at the ACB Endesa League final in Valencia. This month, the company has expanded to the UK, partnering with a local operator to license the technology in that market. The technology has been installed at Wembley Stadium and made its debut last weekend at the FA Cup semifinals. Now, the company is working to expand into various markets.
“We are closing deals, either directly or through licensing, in countries like Spain, Mexico, Germany, Portugal, Japan, and the United States… Seventy-five percent of the
installations are in football stadiums, with the rest spread across basketball, rugby, and ice hockey venues,” they explain.
To carry out its international expansion, the company has opened offices in the UK and Mexico, which join its headquarters in Madrid. In fact, the company has a particular interest in Mexico. The office there was opened this year with the addition of a third partner, Pepe Bastón, who has experience in the audiovisual sector. Moreover, the general manager, Francisco Ortiz, is also Mexican and has worked for years as the director of new business at the large media group Televisa.
With the first contracts secured and more in progress, STAIRMEDIA expects to close its first year in the market with a revenue of €100 million.
The company’s business model, according to its founders, is based on taking a percentage of the revenue that clubs generate from the ads displayed on STAIRMEDIA’s screens. “We handle the installation of the technology, and if the client prefers, we also manage the content. In return, we demand a minimum of 50% of the advertising revenue,” they explain.
