AMAZING DEBUT IN THE KING’S CUP BASKETBALL
StairMedia is transforming the stairs at Martin Carpena Arena into vibrant
and engaging spaces
Debut in the King’s Cup Basketball the Spanish company premiered this innovative advertising system last February at the King’s Cup basketball final, held at the Martín Carpena in Málaga. Following its success, the ACB renewed its partnership with STAIRMEDIA for the Liga Endesa final 12, which took place last June at the Fuente de San Luis Pavilion in Valencia.
The design of the dynamic advertising system is intended not only for spectators present at sports venues—such as arenas, stadiums, or courts—but also for television audiences. This cutting-edge technology offers high image resolution and is specifically designed so that the LEDs used for the images can be easily fitted to the steps of any sports facility.
STAIRMEDIA’s technology is highly effective for emergency situations in sports venues. The LEDs are fully resistant to impacts and the effects of rain and weather. The hardware developed by STAIRMEDIA distributes advertising and creative content along the nine sections of stairs close to the playing field, featuring the main sponsor of the competition.
Additionally, the interconnected LED banner system customizes creative content specifically for each brand.
STAIRMEDIA explains that the comprehensive system is also applicable in emergency situations within sports venues. Its software, connected to the security control center, allows for easy visibility of emergency exits in case of evacuation.
