FERNANDO BUESA ARENA – Baskonia Basketball Club
At Vitoria-Gasteiz, Spain
The ACB League, known for sponsorship reasons as the Liga Endesa, is the top professional basketball league in Spain. It is considered the successor to the First Division of the Spanish Basketball League, previously organized by the FEB, and thus both competitions share a unified record of champions.
The stairs at the Fernando Buesa Arena feature mirrored advertisements using an innovative system developed by STAIRMEDIA. This system provides maximum image resolution on LED displays, which are specifically designed to fit the steps of any sports venue. With 4 stairways alive the venue offers to the brands a new opportunity for advertised.