SPAIN’S STAIR MEDIA, PROTAGONIST OF THE FA CUP
A Spanish company revolutionizes the Emirates FA Cup
with its dynamic advertising system
STAIRMEDIA, a Spanish firm based in Madrid, debuted this past weekend during the FA Cup semifinals, the oldest football competition in the world.
Proposing a new way to capitalize the stairway spaces in sports venues, STAIRMEDIA represents an innovative option to advertise sponsors and brands, catching the eye of the public in the venue and more importantly the audience in the TV transmission.
The company covered the Arsenal vs Manchester City match (Saturday) and the Manchester United vs Chelsea match (Sunday), bringing the iconic Wembley Stadium stairs to life.
Manchester United vs Chelsea match at Wembley Stadium
Through its revolutionary dynamic advertising system, which holds the global patent, STAIRMEDIA generated images of brand advertisements on LED displays positioned on the main steps of the stadium’s side vomitories. Other images were also shown, enhancing and adding color to a sporting spectacle with a potential audience of 1 billion people worldwide.
